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Using Social Media

We work to incorporate social media into Hill Day efforts, whether by including Twitter handles on Congressional schedules to encourage participants to tweet short thank you notes after meetings or by organizing “Virtual Lobby Days” and utilizing social media to allow more advocates to participate in a Hill Day from outside Washington, D.C.

Social media has been growing quickly and many Congressional offices have fully embraced social media tools such as Twitter and Facebook as additional ways to communicate with their constituents. All 100 Senators and the majority of House Members are on Twitter. The District Policy Group recognized this trend early on and strongly encourages clients to utilize these tools in their advocacy efforts. We provide Members’ Twitter handles on personalized participant schedules so that advocates can tweet a thank you or photo after a meeting with a Congressional office. Continued follow up is the key to a successful meeting, and Twitter and Facebook are two new ways to keep Members of Congress accountable and continue advocacy efforts outside of Washington, D.C.

The District Policy Group also has coordinated Virtual Lobby Days, either in lieu of or as a complement to Washington fly-ins. Organizations and advocates may not always have the time or resources to travel to Washington, D.C., but this should not stop advocates from engaging their Members of Congress. These Virtual Lobby Days, during which advocates write to their Members of Congress via email, Twitter, or Facebook or call their elected officials’ offices, allow more advocates to be involved and the message to be amplified.